If you’re an Amazon seller or dreaming of becoming one, there’s one event you can’t afford to miss — Amazon Accelerate 2025. Happening in Seattle from September 16–18, this isn’t just a conference; it’s Amazon’s biggest and most dynamic selling-partner event of the year.
From exclusive insights and tailored support to networking with top industry minds, Amazon Accelerate gives you everything you need to grow, connect, and scale your business — all in just three action-packed days.
So, what makes this year’s Amazon Accelerate different, and how can you make the most of it? Let’s dive in.
What Is Amazon Accelerate 2025?
At its core, Amazon Accelerate is designed to empower sellers by providing the tools, knowledge, and connections they need to succeed in the world’s largest online marketplace.
This annual conference features over 60 sessions, hands-on workshops, one-on-one expert consultations, and opportunities to meet fellow sellers and service providers. Whether you’re a small business owner just starting out or a seasoned e-commerce pro, there’s something here for everyone.
Why You Should Attend Amazon Accelerate 2025
If you’ve ever felt overwhelmed trying to navigate Amazon’s selling ecosystem, this event is like getting a cheat sheet to success — directly from the people who know it best.
Here’s why sellers flock to Accelerate 2025:
- Tailored Support: Get one-on-one consultations in the Seller Café for personalized guidance.
- Exclusive Insights: Learn directly from Amazon senior leaders and industry experts.
- Networking: Connect with sellers from around the globe, share strategies, and form valuable partnerships.
Event Dates, Location, and Access
📅 Dates: September 16–18, 2025
📍 Location: Seattle, Washington, USA
💻 Virtual Option: Livestream General Sessions and watch select breakouts on-demand at amazonaccelerate.com.
Even if you can’t attend in person, you can still tune in virtually for key sessions.
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What’s New at Amazon Accelerate 2025
Every year, Amazon brings fresh updates to keep the event engaging and impactful. Here’s what’s new this year:
- Revamped Day 1 Programming for a powerful kickoff.
- More interactive workshops and real-time learning.
- Expanded peer roundtables for deeper collaboration.
Seller Café – Your One-on-One Expert Hub
Imagine sitting down with an Amazon subject matter expert to discuss your business challenges and get personalized solutions — that’s exactly what Seller Café offers.
You can choose between:
- 40-minute in-person consultations for detailed problem-solving.
- 20-minute virtual chat sessions for quick solutions.
These appointments fill up fast, so book early through the Attendee Portal.
Partner Connect – The Marketplace of Ideas
If Seller Café is about advice, Partner Connect is about opportunity.
Here’s what you’ll find:
- 60+ service providers and Amazon selling programs.
- One-on-one consultations with service providers and program teams.
- Access to tools and services to boost your business goals.
Partner Connect is perfect for discovering new growth partners and getting insider access to Amazon-approved solutions.
Agenda Builder – Craft Your Perfect Experience
The Agenda Builder is your personal conference planner. With 60+ breakout sessions across multiple tracks, you can tailor your schedule to match your goals.
Whether you’re into brand building, operational efficiency, or global expansion, you can filter sessions to find exactly what you need.
Networking Opportunities at Accelerate 2025
One of the biggest advantages of Amazon Accelerate is the chance to meet like-minded entrepreneurs.
Expect:
- Themed meetups based on product categories and interests.
- Peer-led discussions where sellers share real experiences.
- Curated roundtable discussions to brainstorm with experts.
Speakers to Watch in 2025
While more speakers will be announced soon, here’s who’s already confirmed:
- Dharmesh Mehta – VP, Amazon Worldwide Selling Partner Services
- Claire O’Donnell – VP, Amazon Selling Partner Trust & Store Integrity
- Joyce Rallanka – Director, Amazon North American Seller Success
- Katie Scott – Director, Amazon Selling Partner Communities
- Mary Beth Westmoreland – VP, Amazon Selling Partner Experience
Tips to Get the Most Out of Amazon Accelerate 2025
- Register early to lock in your Seller Café and Partner Connect appointments.
- Plan your agenda in advance using Agenda Builder.
- Network intentionally — don’t be shy to introduce yourself.
- Attend both general sessions and niche breakouts for a well-rounded experience.
- Follow up with connections after the event to keep the momentum going.
How to Register for Amazon Accelerate 2025
Head to amazonaccelerate.com to register. There’s even a Buy 3, Get 1 Free ticket offer if you’re attending with your team — perfect for maximizing your investment.
Conclusion
Amazon Accelerate 2025 isn’t just another conference — it’s a launchpad for seller success. With its unique mix of personalized guidance, exclusive insights, and networking opportunities, this event gives you a direct line to the strategies and solutions that can take your business to the next level.
Whether you’re attending in person in Seattle or joining virtually, make sure you plan ahead, book your sessions early, and most importantly — be ready to accelerate your business growth.
FAQs
1. What is Amazon Accelerate 2025?
It’s Amazon’s premier annual event for sellers, featuring workshops, networking, and one-on-one expert consultations.
2. Where is Amazon Accelerate 2025 being held?
In Seattle, Washington, from September 16–18, 2025.
3. Can I attend Amazon Accelerate virtually?
Yes, General Sessions will be livestreamed and select sessions will be available on-demand.
4. How do I book Seller Café appointments?
Through the Attendee Portal after registering for the event.
5. Is Partner Connect worth visiting?
Absolutely — it’s a great place to find service providers and tools tailored to your business.
6. How can I save on tickets?
Use the Buy 3, Get 1 Free offer when registering with a team.
